If you’ve read any of my old posts from my days at Fanboom, then you know I’ve chronicled well the great passion of NASCAR fans. It’s a mania rivaled only by football. The gridiron gang may have the numbers, but nobody, and I mean nobody can match the passion NASCAR fans have for the Great American Racing Sport.
As you know, I’ve said that passion borders on mania. And with that passion, I’ve observed a few attitudes that trouble me, in many ways it reflects on our society today. First, I am witness again to the realization that it is human nature to hate change. I’ve also noticed a cynicism that has spilled over from the world of politics into the world of sports, causing us to view with suspicion even the most pure acts of kindness. Class warfare and xenophobia are also alive and well, as we tend to hate or fear that which we do not understand.
The sum of all vitriole in NASCAR can pretty well be summed up in a name: Brian France.
The third generation czar of NASCAR is easily the most despised human in the world of auto racing- a pretty tall order when you consider all venom aimed at the likes of Kyle Busch, Jeff Gordon, and even to a lesser extent, anyone named Earnhardt. Do a google search on “Prince Brian” sometime and you’ll find a man called everything from a buffoon to a tyrant and some things I won’t repeat here.
What has this man done to generate such excoriation? Interesting question. I’ve really tried to wrap my hands around it with an open, inquiring mind. I mean if a guy gets compared to the worst of humanity in a place normally reserved for the likes of Adolf Hitler and Osama Bin Laden, surely you’d think you’d find chronicles of sinister behavior, scathing speech and the greatest crimes against humanity.
This is what I’ve uncovered:
Instead of rising from humble beginnings, Brian France inherited his position at NASCAR. Within our country, there tends to be a hatred for the rich for the sake of being rich, and it’s compounded when those riches were acquired through family ties rather than merit. We love the story of Dale Earnhardt because he scratched, gouged, clawed and battled his way to the top. Even the story of France’s grandfather, NASCAR founder Bill France Sr. is a compelling one. In a way, France is disliked because he’s another Jeff Gordon type- he doesn’t come from the humble beginnings that many NASCAR greats came from. He’s well-educated and he’s a marketing man, not necessarily a race car man. How dare he come from privilege! Can you say “class warfare?”
There is also within our fan base and the nation at large, a natural-born suspicion of corporate America- fueled by populist politicians, activists, unions, and a resentment of anyone more powerful than us. What’s odd is that while France is considered a dictator, the truth is “Prince Brian” is a more genteel sort than his forebears. How conveniently old school fans forget the lifetime bans placed on Curtis Turner and Tim Flock for their attempts to unionize in the early 1960’s. Bill Sr. made it very plain he carried a big gun and he was prepared to use it literally and figuratively. Remember the character played by Fred Thompson in “Days Of Thunder”? you now have an idea of what Bill Jr. was like. Brian’s dad was a pretty forceful character compared to his son.
The truth is Brian has opted for a lower profile. A casual might actually have the mistaken impression that Mike Helton or Jim Hunter ran the sport. Brian’s a businessman more than he is a racing man, and when you consider NASCAR’s desire and need to grow, it’s a good thing France the younger has a marketing background. In many ways, Brian is building on a foundation built by his dad, who grew NASCAR beyond its regional popularity to a worldwide phenomenon.
Given France’s ties to “Brand Sense,” a company involved with the marketing the likes of Dodge, Britney Spears and Nicolette Sheridan, many are suspicious of a conflict of interest, that France may use one organization to further the interests of another. But let’s consider that matter for a moment: If Brian France were that deeply devoted to Dodge, then why is there not a Dodge in the Chase? What about the rumors of Gillett Evernham abandoning the manufacturer? You can attempt to make the connection all you want, but it’s a leap in logic. Certainly, you wouldn’t bring in a dreaded foreigner like Toyota.
Uh oh. Struck another nerve here. No room for Jap Crap in NASCAR!!! This is just one of the many changes having occured under the watch of Brian Z. France, and touches off a wave of emotions regarding all the changes that many in the traditional fan base loathe.
Not only do you have Toyota in a sport once limited to “American” makes, never mind the fact that the last time I looked, we had “American” made cars assembld in Mexico with part from Japan. Oh yeah, and we’ve got Toyotas and Honda made in America. Oops, better find a better argument. Come on people! Who are you kidding? NASCAR old schoolers are also quick to voice their disapproval of the “Car of Tomorrow,” “The Chase”- NASCAR’s playoff format, the top 35 owner points qualifying rule, summing up an overall move away from the NASCAR of yesteryear.
I could spend numerous other posts defending these changes. The truth is, running this sport is incredibly expensive and the sport had to grow to survive. Think about all the money it takes just to field one NASCAR team. You’ve got personnel: the technicians, the marketing people, the pit crew, equipment and the haven’t even got to the car itself. Did you ever think of what it takes to put a race on? It take money, a load of it. And you can’t attract sponsors if you keep running races in dilapidated ratholes like Rockingham, and if you concentrate the bulk of your racing schedule in the Southeast. I submit that NASCAR roots are very much alive and well. It’s history is relived rather regularly thanks to ESPN, and Daytona, Darlington, Martinsville and Bristol aren’t going anywhere. Do you think these people are complete morons?
The Chase? I think there are magnificent story lines this year. Any one of the top 12 could very much win it. Don’t be schocked Junior Nation if your beloved redhead goes out and wins it. The Car of Tomorrow? I’m not foolish enough to argue that the potential of the car and the qaulity of racing envisioned for it hasn’t been realized yet. But if you’re being intellectually honest, it is getting better. Jack Roush and Joe Gibbs’ team seem to have their programs up to speed, and there’s no question that HMS’ Jimmie Johnson has proven a quick study on setting up the new car. And you know what? No less than ol’ Darrell Waltrip said drivers hated the old car when it was new. Give it time, they’ll figure it out.
I could go on and on, and while I don’t care for ALL the changes, I can appreciate the efforts made to move NASCAR forward and ensure it longevity. Anybody who has followed other sports knows they’ve gone through their changes too and they haven’t always been embraced their fans. But change is a fact if life and we’d do well to get used to it.
Brian France would do well to make himself more accessible and open to hear from the fans, but would we do anything other than crucify him?
What I’m saying is give it rest people! If you really can’t take the sport as it is now, go down to your local dirt track and see what you think of how they run things. You may get that odk fashioned racing, but there’s a lot of baggage: political chicanery, competitive imbalance, cheating and other garbage that goes with it. The fact you’re reading this tells me you’re not quite ready to kick NASCAR to the curb.
I’m no Brian France apologist, but give the guy credit for wanting to grow the sport, move it forward, and at least acknowledging that not everybody has embraced his actions.
At it’s heart NASCAR is still the same. It’s the old “My car is faster than your car.” “Oh yeah? Prove it.”
The same as it ever was. Can we not at least give those, such as Brian Z. France their due for wanting to grow the sport and let NASCAR take its rightful place as one of America’s sports passions?